Mentions of a company or products in the media for which a firm did not pay is referred to as _____.

Mentions of a company or products in the media for which a firm did not pay is referred to as _____.

Mentions of a company or products in the media for which a firm did not pay is referred to as _____. 





A. buzz marketing

B. sales promotion

C. free ink

D. viral marketing


Answer: C. free ink


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