Demographics, ethnic origin, and marital status are examples of segmentation variables.
Answer: True
Learn More :
Entrepreneurship Chapter 1
- Fred Smith founded what company?
- Entrepreneurs exert influence without _______.
- Entrepreneurs have a ____ need for status and power.
- Leaders produce ______. Those who lead produce _______.
- Howard Schultz founded Starbucks.
- Arthur Blank founded _____.
- Entrepreneurs are responsible for a large part of our economic growth.
- Entrepreneurs view their states, regions, or county as their marketplace.
- Entrepreneurs follow the old way of cutthroat competition.
- In a social network there are two major properties, density and centrality.
- Role models can include family members as well as industry professionals.
- Role models are individuals who give psychological support to the entrepreneur especially during the start-up phase.
- Most entrepreneurs indicate that their most significant venture was not their first one.
- Dissatisfaction with various aspects of one's job often motivates the launching of a new venture.
- Previous start-up experience is a good predictor of starting subsequent businesses.
- Research indicates that male entrepreneurs tend to start their first significant venture in their middle 30s, while women entrepreneurs tend to do so in their early 30s.
- An entrepreneur is rarely able to start a new business without some form of formal education.
- Perceived desirability refers to the degree to which an individual has a favorable or unfavorable evaluation of the potential entrepreneurial outcomes.
- Entrepreneurs have stronger intentions to act when taking action is perceived to be impossible and risky.
- A reflection task would involve thinking about what strategies should be used to solve a problem.
- Asking "How is this problem similar to problems I've already solved" is an example of a connection task.
- Comprehension questions are designed to stimulate entrepreneurs to think about their own understanding.
- The question "What is this technology all about?" is a comprehension question.
- Principles of effectuation help entrepreneurs develop their cognitive adaptability.