Orders and sensitive information should be transferred:

Orders and sensitive information should be transferred: 

A) through credit card companies.
B) by banner ads.
C) over secure servers.
D) through open telephone lines.

Answer: C

The stage in the product planning and development process in which actual sales results are available is the:

The stage in the product planning and development process in which actual sales results are available is the: 

A) idea stage.
B) concept stage.
C) product development stage.
D) test marketing stage.

Answer: D

Creativity declines with

Creativity declines with 

A) training and tradition.
B) education and work experience.
C) age, education and lack of use.
D) mental health and work experience.

Answer: C

In this method, instead of generating new ideas themselves, consumers are provided with a list of problems in a general product category. What method is the author referring to here?

In this method, instead of generating new ideas themselves, consumers are provided with a list of problems in a general product category. What method is the author referring to here?

A) Reverse brainstorming
B) Problem inventory analysis
C) Brainstorming
D) Focus groups

Answer: B

The Occupational Safety and Health Act (OSHA) mandated that first-aid kits be available in business establishments employing more than three people. A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act. This is an example of:

The Occupational Safety and Health Act (OSHA) mandated that first-aid kits be available in business establishments employing more than three people. A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act. This is an example of:

A) distribution channels as an excellent source for new ideas.
B) existing products and services as a source for new ideas.
C) potential consumers as a source for new ideas.
D) government regulations as a source for new product ideas.

Answer: D

Which of the following statements is true?

Which of the following statements is true? 

A) Customers form the largest source of new ideas for entrepreneurs.
B) While members of the distribution channel may be willing to provide new ideas for entrepreneurs, they may not help market them.
C) The Federal Government is not a source of new ideas since the patent information they collect is confidential.
D) Establishing a formal method for monitoring and evaluating competitive products and services on the market.

Answer: D

Orders and sensitive information should be transferred:

Orders and sensitive information should be transferred: 

A) through credit card companies.
B) by banner ads.
C) over secure servers.
D) through open telephone lines.

Answer: C

Front-end website operations involve:

Front-end website operations involve: 

A) search capabilities
B) shopping baskets
C) secure payment features
D) all of the above.

Answer: D

The stage in the product planning and development process in which actual sales results are available is:

The stage in the product planning and development process in which actual sales results are available is: 

A) Idea stage
B) Concept stage
C) Product development stage
D) Test marketing stage

Answer: D

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers.

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers. 

A) Idea stage
B) Concept stage
C) Product development stage
D) Commercialization stage

Answer: C

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Creative synthesis is an important aspect of the _________ method of creative problem solving. 

A) brainwriting
B) forced association
C) attribute listing
D) parameter analysis

Answer: D

This problem-solving method involves developing new ideas by thinking without constraints.

This problem-solving method involves developing new ideas by thinking without constraints. 

A) Value analysis
B) Attribute listing
C) Brainwriting
D) Big-dream approach

Answer: D

Which of the following creative methods involves having participants write down their ideas several times a day?

Which of the following creative methods involves having participants write down their ideas several times a day? 

A) Collective notebook method
B) Parameter analysis
C) Brainstorming
D) Forced relationship

Answer: A

In the ________ method, a word is written down, then another, creating a chain of ideas.

In the ________ method, a word is written down, then another, creating a chain of ideas. 

A) reverse brainstorming
B) matrix charting
C) heuristic
D) free association

Answer: D

In the ________ method a new idea is developed through a list of related issues or suggestions:

In the ________ method a new idea is developed through a list of related issues or suggestions: 

A) Gordon
B) checklist
C) collective notebook
D) matrix charting

Answer: B

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem? 

A) The Gordon method
B) Matrix charting
C) Parameter analysis
D) Free association

Answer: A

Using ___________ participants silently write their ideas on special forms that circulate within the group.

Using ___________ participants silently write their ideas on special forms that circulate within the group. 

A) brainstorming
B) reverse brainstorming
C) brainwriting
D) checklist method

Answer: C

Reverse brainstorming is much like brainstorming except that:

Reverse brainstorming is much like brainstorming except that: 

A) criticism is allowed.
B) the technique is based on finding fault.
C) the group must be careful to maintain good morale.
D) all of the above.

Answer: D

Probably the most well known and widely used technique for creative problem solving is:

Probably the most well known and widely used technique for creative problem solving is: 

A) focus groups.
B) brainstorming.
C) forced relationships.
D) scientific method.

Answer: B

_____ is not desirable when brainstorming is in process.

_____ is not desirable when brainstorming is in process. 

A) "Freewheeling"
B) Criticism
C) Generating a large quantity of ideas
D) Idea combination and improvement

Answer: B