When it comes to promoting a small business that is just starting out, spreading the news by _____ is the surest way to build a client base.
A. word-of-mouth
B. full-scale advertising
C. personal selling
D. sales promotion
Answer: A. word-of-mouth
When it comes to promoting a small business that is just starting out, spreading the news by _____ is the surest way to build a client base.
A. word-of-mouth
B. full-scale advertising
C. personal selling
D. sales promotion
Answer: A. word-of-mouth