An overall strategic approach in which a firm patterns itself on other firms, with the exception of one or two key areas is referred to as _____.
A. pure innovation
B. niche strategy
C. incremental innovation
D. blue ocean strategy
Answer: C
An overall strategic approach in which a firm patterns itself on other firms, with the exception of one or two key areas is referred to as _____.
A. pure innovation
B. niche strategy
C. incremental innovation
D. blue ocean strategy