____ is a strategic action.

____ is a strategic action. 

A. Increasing marketing efforts

B. Using new distribution channels

C. Acquiring a competitor

D. Increasing prices

Answer: C

Which of the following is a tactical action?

Which of the following is a tactical action? 

A. New distribution channels

B. Mergers

C. New product introductions

D. Entering new markets

Answer: A

Which of the following is a strategic action?

Which of the following is a strategic action? 

A. Price cutting

B. Product enhancements

C. New product introductions

D. Increased marketing efforts

Answer: C

____ is the particular way a firm implements customer benefits that keeps the firm ahead of other firms in the market.

____ is the particular way a firm implements customer benefits that keeps the firm ahead of other firms in the market. 

A. Industry analysis

B. Competitive advantage

C. Resource distribution

D. Market relinquishment

Answer: B