____ is a strategic action.

____ is a strategic action.  A. Increasing marketing efforts B. Using new distribution channels C. Acquiring a competitor D. Increasing prices Answer:...

Which of the following is a tactical action?

Which of the following is a tactical action?  A. New distribution channels B. Mergers C. New product introductions D. Entering new markets Answer:...

Which of the following is a strategic action?

Which of the following is a strategic action?  A. Price cutting B. Product enhancements C. New product introductions D. Increased marketing...

Gross profit is defined as:

Gross profit is defined as:  A. what is left after deducting the cost of goods sold. B. what is left after deducting the operating expenses...

Retrenchment is:

Retrenchment is:  A. the third life cycle stage. B. a stage marked by a stabilization of demand. C. a type of life cycle stage following a...

A perceptual map is:

A perceptual map is:  A. a chart that maps changes in competitors, sales and profits in an industry over time. B. a graphic display which positions...

Value benefits are important because:

Value benefits are important because:  A. they lead to scope savings. B. they lead to higher prices. C. they result in scale savings. D....

Market scope is important because:

Market scope is important because:  A. it helps business owners in determining the size of the target market. B. it helps business owners...

Amy plans to open a laundromat with a gym. She got the idea from the laundromat with a bar and game rooms, which she visits regularly. She wants to test her idea by starting out in a small space with the focus on the laundromat and a small space allocated for gym equipments. Amy's idea is an example of _____.

Amy plans to open a laundromat with a gym. She got the idea from the laundromat with a bar and game rooms, which she visits regularly. She wants to...

Which of the following is true of imitation?

Which of the following is true of imitation?  A. It does not involve patterning a business on existing firms. B. It does not match the precision...

In an imitative strategy, an entrepreneur:

In an imitative strategy, an entrepreneur:  A. creates a new product or service which has no competitors. B. considers prospective customers...

Magic number is defined as:

Magic number is defined as:  A. the number of employees hired by a start-up in the first year. B. the post-tax income the entrepreneur personally...

In many franchises the franchiser oversees (or even manages) the selection of location, the construction of facilities, the acquisition and installation of necessary equipment, and the initial inventory with which to open business. Which of the following terms best represents this type of franchising?

In many franchises the franchiser oversees (or even manages) the selection of location, the construction of facilities, the acquisition and installation...

The value of a franchise is determined by:

The value of a franchise is determined by:  A. the rights granted. B. the conditions and standards set. C. the operating permissions granted. D....

The primary advantage to a buyout is its:

The primary advantage to a buyout is its:  A. hands-off approach. B. significantly less cost. C. simplicity. D. employee stock option plan. Answer:...

Patents and trade secrets are examples of:

Patents and trade secrets are examples of:  A. employee stock option plans. B. heuristics. C. franchising. D. intangibles. Answer:...

Which of the following is true for start-ups?

Which of the following is true for start-ups?  A. It has initial name recognition. B. A start-up is also known as an earn-out. C. It involves...