_____ refers to the size of the market, whereas _____ refers to the geographic range covered by the market.
A. Scope; scale
B. Mass; niche
C. Scale; scope
D. Niche; mass
Answer: C
_____ refers to the size of the market, whereas _____ refers to the geographic range covered by the market.
A. Scope; scale
B. Mass; niche
C. Scale; scope
D. Niche; mass