Which of the following is NOT a characteristic of a marketing plan?
A) It should provide a strategy.
B) It should be based on facts and valid assumptions.
C) It should be flexible.
D) It should be long and detailed.
Answer: D
Which of the following is NOT a characteristic of a marketing plan?
A) It should provide a strategy.
B) It should be based on facts and valid assumptions.
C) It should be flexible.
D) It should be long and detailed.