Which of the following forms of direct mail is the least expensive?
A. Catalog
B. Sales letter
C. Leaflet
D. E-mail
Answer: D. E-mail
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Entrepreneurship Chapter 11
- The _____ layout has aisles running from the front of the store to the back like the typical grocery, discount, or convenience store.
- In a _____ layout, the store is laid out in sections with aisles that angle or meander through the store.
- In a _____ layout, material flows in on one side of the operation and continues to the other end of the operation.
- Which of the following is true of leasing issues?
- Which of the following businesses requires a stake in the company and is good for brainstorming with other entrepreneurs?
- A _____ is an example of a low customer contact business.
- Which of the following is true of high customer contact businesses?
- _____ refer to other businesses that bring customers to a target market area.
- Which of the following is an example of a high customer contact business?
- A(n) _____ is a nonprofit organization or institution that provides business services by using handicapped or rehabilitated workers.
- When an existing firm with the correct production capabilities makes your product for you, it is referred to as _____.
- Pest control, lawn services, and carpet cleaning are examples of services at a _____.
- Which of the following is true of business locations?
- Which of the following statements is true of exporting?
- Which of the following is true of payment procedures?
- A _____ is a document issued by a bank that guarantees a buyer's payment for a specified period of time upon compliance with specified terms.
- Which of the following can be exercised only when presented with specified shipping records?
- _____ are specialists in export-related activities including tariff schedules, shipping, insurance, packing, transportation arrangements, customs clearing, and other export details.
- Which of the following international strategies is usually inexpensive, quick to start, easy to change, and less risky than the others?
- While teaching strategy at Farrell University, Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students. She found that they were able to grasp the concept much better from the game rather than from reading books. For two years Jessica used the game to teach students. Eventually she removed possible glitches and perfected the game. She wanted students at other universities to benefit from the simulation. The result was the launch of Simulate Strategy, Inc. Some of Jessica's students suggested that she create a Web site for Simulate Strategy, Inc. Her company is fairly new and opening a Web site immediately would expose her company to customers from around the world. In this scenario, Simulate Strategy is an example of a _____.
- A(n) _____ refers to a new firm that opens a Web site immediately, thus being exposed to customers from around the world.
- Which of the following has low overhead and unlimited shelf space and thereby can afford to take on an unknown firm or product?
- Which of the following statements is true of nondirect distribution?
- Wholesalers, retailers, distributors, agents are commonly referred to as ______.
- A(n) _____ is a middleman business which buys and sells to businesses rather than consumers.