In _____, several different outlets such as a website, direct mail, and traditional retailing are used to reach customers.
A. guerilla marketing
B. Internet marketing
C. multichannel marketing
D. direct sales
Answer: C. multichannel marketing
In _____, several different outlets such as a website, direct mail, and traditional retailing are used to reach customers.
A. guerilla marketing
B. Internet marketing
C. multichannel marketing
D. direct sales
Answer: C. multichannel marketing