Why do companies target? All of the following reasons EXCEPT:
a. In order not to waste efforts trying to sell to people who don't want their products
b. In order to find the best places to reach these people with their promotional efforts
c. In order to write business plans that will convince investors to loan them money.
d. In order to locate their products where these people are likely to shop
Answer: c. In order to write business plans that will convince investors to loan them money.