Which of the following is true of advertising?
A. It is the least likely to be used by businesses to convey their message to potential customers.
B. It works if an ad's impression is positive even if people do not recall it.
C. It works if people recall an ad even though it did not have a positive impact on them.
D. It involves presentation of a company's image.
Answer: D. It involves presentation of a company's image.