Loyalty programs and referral discounts would be included in which piece of the marketing plan?
a. Product
b. Price
c. Place
d. Promotion
Answer: d. Promotion
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Entrepreneurship Chapter 12
- For low cost or free help in doing a marketing plan consider:
- How often should you do a marketing plan?
- If your marketing plan is part of a full business plan, you do not need to include _________
- Your marketing plan should be written as _____
- Shipping methods would be discussed under what piece of the marketing plan?
- In the product section of the marketing plan, which of the following would NOT be included?
- The four P's are product, price, ___
- A direct competitor to Domino's Pizza would be
- Your indirect competition are those firms who
- SWOT analysis is often used to:
- Why do companies target? All of the following reasons EXCEPT:
- If you select one specific target market to whom you devote all your attention, you are following ______________________.
- If you find several target markets to whom you intend to market by using different marketing mixes you are practicing _________________.
- If you essentially believe that everyone is your target market you will practice:
- Life cycle position is a combination of age and
- The four most common ways to segment are geographic and all of the following EXCEPT:
- In segmenting, marketers look for groups of people who
- Offering a loyalty program with frequent discounts or free products could be a potential differential advantage in __________________.
- A chocolate pizza could be a potential differential advantage in __________________.
- Delivering groceries by mail could be a potential differential advantage in __________________.
- Your product's or service's differential advantage answers which of the following questions?
- Once Josephine has a good number on potential customers, the next thing she should be concerned about to do her sales forecast:
- Josephine is opening a beauty shop just down the street from the shop where she used to work. She's planning to be open the hours her former salon is closed. To forecast how many customer she might have, Josephine might:
- Midwest University has a new policy stating that all incoming freshman must purchase a laptop computer through the university's computer store. In order to forecast sales of laptops computers at Midwest University, which would be the most helpful?