____ is the process of dividing the market into smaller portions of people who have certain common characteristics.
A. Target optimization
B. Market penetration
C. Segmentation
D. Market recognition
Answer: C. Segmentation
____ is the process of dividing the market into smaller portions of people who have certain common characteristics.
A. Target optimization
B. Market penetration
C. Segmentation
D. Market recognition
Answer: C. Segmentation