Gathering a group of 8 or 10 people to ask a series of marketing questions is:

Gathering a group of 8 or 10 people to ask a series of marketing questions is:

Gathering a group of 8 or 10 people to ask a series of marketing questions is: 




a. Ethnographic research
b. Using a focus group
c. Using secondary data
d. Survey research


Answer: b. Using a focus group


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