In the idea stage of product planning, test marketing is used to gauge customer acceptance.
Answer: False
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Entrepreneurship Chapter 3
- Orders and sensitive information should be transferred:
- The stage in the product planning and development process in which actual sales results are available is the:
- Creativity declines with
- In this method, instead of generating new ideas themselves, consumers are provided with a list of problems in a general product category. What method is the author referring to here?
- The Occupational Safety and Health Act (OSHA) mandated that first-aid kits be available in business establishments employing more than three people. A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act. This is an example of:
- Which of the following statements is true?
- Orders and sensitive information should be transferred:
- Front-end website operations involve:
- The stage in the product planning and development process in which actual sales results are available is:
- In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers.
- Creative synthesis is an important aspect of the _________ method of creative problem solving.
- This problem-solving method involves developing new ideas by thinking without constraints.
- Which of the following creative methods involves having participants write down their ideas several times a day?
- In the ________ method, a word is written down, then another, creating a chain of ideas.
- In the ________ method a new idea is developed through a list of related issues or suggestions:
- Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
- Using ___________ participants silently write their ideas on special forms that circulate within the group.
- Reverse brainstorming is much like brainstorming except that:
- Probably the most well known and widely used technique for creative problem solving is:
- _____ is not desirable when brainstorming is in process.
- Brainstorming groups should:
- Focus groups use which of the following methods?
- The Official Gazette is published weekly by:
- Patents filed with the U.S. Patent Office:
- _____ is (are) a good source of ideas for new products.