Which of the following terms refers to the activities used to establish and promote a favorable opinion by the media?
A. Press relations
B. Word-of-mouth communications
C. Sales promotions
D. Ambush marketing
Answer: A. Press relations
Which of the following terms refers to the activities used to establish and promote a favorable opinion by the media?
A. Press relations
B. Word-of-mouth communications
C. Sales promotions
D. Ambush marketing
Answer: A. Press relations