_____ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base.
A. Market penetration
B. Product expansion
C. Market expansion
D. Diversification
Answer: A. Market penetration
Learn More :
Entrepreneurship Chapter 10
- Which of the following is true of follow-up?
- ____ refers to the contacts business owners periodically make with customers in order to remind them of their business, and their interest in customers' business.
- _____ refers to business owners doing what they said they would do.
- The proof of a CRM effort is seen in:
- Business owners can figure how to better target ads or promotions to particular types of customers if:
- If business owners track sales by purchase basis:
- Which of the following is most likely to be true regarding customer vector?
- ____ is a type of CRM report that segments by customer or customer group on purchases or dates of purchase.
- In the case of existing customers, _____ gives the information on the date and type of contact, since in many sales situations, it can take repeated contacts before a sale is made.
- Which of the following gives the particulars on existing customers?
- Which of the following is the key to customer relationship management (CRM)?
- ____ is a strategy whose goal is growth, based on selling in areas or to groups previously not served by the business.
- Which of the following is used when selling to existing customers?
- Which of the following strategies is central to the process of upselling?
- Product expansion is a strategy whose goal is growth, based on:
- Customer loyalty programs focus on developing a strategy that is based on:
- Which of the following is true of cognitive dissonance?
- An inconsistency between experience and belief refers to:
- Doubt that occurs after a purchase has been made is called _____.
- While closing a sales call, when a sales person says "I'll just need your credit card for payment," he is using the sales closing technique of _____.
- Closing a sale refers to:
- In personal selling, _____ means cleaning up the list to remove potential clients that are unable or unlikely to buy a business owner's product.
- Putting together a list of prospective clients is called _____.
- In which of the following stages of personal selling does an entrepreneur collect background information before selling the actual product or service?