_____ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base.

_____ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base.

_____ is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base. 





A. Market penetration

B. Product expansion

C. Market expansion

D. Diversification


Answer: A. Market penetration


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