Mariano is looking for a location for his firm. He really likes a location on Elm Street, but he is concerned that his costs will rise each year. Mariano is likely considering _____________ the Elm Street location.

Mariano is looking for a location for his firm. He really likes a location on Elm Street, but he is concerned that his costs will rise each year. Mariano...

Tohbe's firm assembles first aid kits. He is likely to use ____________ layout.

Tohbe's firm assembles first aid kits. He is likely to use ____________ layout. a. Freeform b. Processing c. Production line d. Grid Answer:...

Verda is designing an upscale boutique. Which of the following is she likely not to consider?

Verda is designing an upscale boutique. Which of the following is she likely not to consider? a. The atmospherics of the place b. Using a freeform...

Which of the following is not usually something to consider when evaluating a potential site?

Which of the following is not usually something to consider when evaluating a potential site? a. The layout and square footage of the building b....

Cally wasn't happy that her aromatherapy business hadn't succeeded, but she was happy that her attorney advised her to get a _____ clause in her lease.

Cally wasn't happy that her aromatherapy business hadn't succeeded, but she was happy that her attorney advised her to get a _____ clause in her lease. a....

Sy wasn't getting the business he thought he should. He started asking the few customers who came in how they had found him. Most of them had just stumbled onto him and stated that they had had no idea that he was even in this mall. Sy have had better luck had he studied the ____________ clause in the contract.

Sy wasn't getting the business he thought he should. He started asking the few customers who came in how they had found him. Most of them had just stumbled...

Carlton was in a real cash crunch. He needed to pay his monthly lease payment, but the remodeling he did cost so much that he didn't have the cash. Carlton should have considered a __________ clause.

Carlton was in a real cash crunch. He needed to pay his monthly lease payment, but the remodeling he did cost so much that he didn't have the cash....

Melbourne didn't have much success with his video store, so he changed his product line and became an adult bookstore. His landlord was not so happy and asked him to vacate. Melbourne should have considered the __________________ clause in his lease.

Melbourne didn't have much success with his video store, so he changed his product line and became an adult bookstore. His landlord was not so happy...

Genna was dismayed when a second beauty shop opened in the same strip mall. Her lease probably lacked a ______________ clause.

Genna was dismayed when a second beauty shop opened in the same strip mall. Her lease probably lacked a ______________ clause. a. Leasehold improvements b....

Kimana is excited that her landlord is repaving the parking lot and improving the landscaping. She might not be so excited if her lease contract did not contain a _______________ clause.

Kimana is excited that her landlord is repaving the parking lot and improving the landscaping. She might not be so excited if her lease contract did...

Which of the following lease clauses will help you the most should your business fail?

Which of the following lease clauses will help you the most should your business fail? a. As is vs. compliant b. Moves and remodels c. Subleases d....

If you are depending an another store to be a traffic generator for your prospective lease, you might want to consider a __________________ clause.

If you are depending an another store to be a traffic generator for your prospective lease, you might want to consider a __________________ clause. a....

Critical for a low customer contact business is:

Critical for a low customer contact business is: a. Customer access b. Traffic c. Inexpensive rent or building cost d. Competition Answer:...

When considering competition you should?

When considering competition you should? a. Avoid places that your competitors are b. Locate within a few blocks of your competitors c. Locate near...

Tara located her coffee shop/Internet café near a university. Tara assumed that the university was a _________

Tara located her coffee shop/Internet café near a university. Tara assumed that the university was a __________________ a. Sheltered workshop b. Contract...

High customer contact businesses need to consider:

High customer contact businesses need to consider: a. Traffic, customer ease, and competition b. Zoning, customer ease, and competition c. Traffic,...

Royce has designed a new catalytic converter. He is likely to manufacture this ____________

Royce has designed a new catalytic converter. He is likely to manufacture this ____________ a. Through a contract manufacturer b. In his home c. In...

Frank runs a call center. He is likely to do business ____________

Frank runs a call center. He is likely to do business ____________ a. In any of the following locations b. In his clients' home c. In a location remote...

Gina installs windows. She is likely to do business ____________

Gina installs windows. She is likely to do business ____________  a. In any of the following locations b. In her clients' home c. In a location...

Kevin is an orthodontist. He is likely to do business ___________

Kevin is an orthodontist. He is likely to do business ___________ a. In any of the following locations b. In his clients' home c. In a location remote...

Complications in exporting include:

Complications in exporting include: a. Pricing as you need to cover transportation, increased paperwork, tariffs and other additional costs b. Cultural...

If you sell to foreign customers via eBay, you are engaged in _____________

If you sell to foreign customers via eBay, you are engaged in _____________ a. Direct exporting b. Indirect exporting c. Telemarketing d. Freight...

Which of the following questions is not one to ask in putting together an exporting strategy?

Which of the following questions is not one to ask in putting together an exporting strategy? a. Are we ready? b. Where should we go? c. What should...

A born international is:

A born international is: a. A foreign born entrepreneur b. A start-up company who sets up a sales Website immediately c. A company started in a foreign...

Good ways to convince a large retailer to take a chance on your product include all but:

Good ways to convince a large retailer to take a chance on your product include all but: a. Show them solid sales figures from your direct marketing...

For small businesses a major problems with most retailers is that they:

For small businesses a major problems with most retailers is that they: a. Are hard to convince to take a chance on a small business start-up product b....

Which of the following is a service that middlemen typically do NOT provide

Which of the following is a service that middlemen typically do NOT provide a. Inventory control b. Advertising and promotion c. Order fulfillment d....

Internet malls:

Internet malls: a. May have thousands of stores covering virtually every category or be smaller and focused on a particular target market. b. Offer...

Waving signs at passing cars is a form of

Waving signs at passing cars is a form of a. Direct sales b. Guerilla marketing c. Telemarketing d. Direct response advertising Answer: ...

The media whose audience is most highly distracted is:

The media whose audience is most highly distracted is: a. Radio b. Television c. Magazines d. Newspapers Answer: ...

The media that usually is best at targeting specific customers for a direct response ad is _______

The media that usually is best at targeting specific customers for a direct response ad is _______ a. Television b. Magazines c. Newspapers d. Billboards Answer:...

Which of the following in NOT direct response advertising?

Which of the following in NOT direct response advertising? a. A classified ad b. An infomercial on a television shopping network c. A billboard with...

Direct faxing and e-mail are two more modern versions of:

Direct faxing and e-mail are two more modern versions of:  a. Word of mouth b. Direct sales c. Telemarketing d. Direct mail Answer:...

The ability to consider a product at their leisure and to set aside information until a need arises are two advantages of:

The ability to consider a product at their leisure and to set aside information until a need arises are two advantages of:  a. Word of mouth b....

Dual income families at home only at night and privacy issues are two things that hamper:

Dual income families at home only at night and privacy issues are two things that hamper:  a. Business-to-business direct selling b. Telemarketing c....

A candy bar you buy from a machine is a form of:

A candy bar you buy from a machine is a form of:  a. Business-to-business direct selling b. Telemarketing c. Door-to-door sales d. Vending sales Answer:...

A rotor salesman making a sales call to an industrial equipment manufacturer is an example of:

A rotor salesman making a sales call to an industrial equipment manufacturer is an example of: a. Business-to-business direct selling b. Telemarketing c....

Being self-limiting and non-controllable are disadvantages of:

Being self-limiting and non-controllable are disadvantages of: a. Word of mouth b. Direct sales c. Telemarketing d. Direct mail Answer:...

Direct marketing includes all of the following EXCEPT:

Direct marketing includes all of the following EXCEPT: a. Direct selling b. Guerilla marketing c. Home shopping network d. Using e-tailers Answer:...

Advantages of direct marketing include all EXCEPT:

Advantages of direct marketing include all EXCEPT: a. It can be relatively inexpensive b. You do all the work your self c. You control the information...

Three ways that may generate publicity include all but ______________

Three ways that may generate publicity include all but ______________ a. Sponsor an event b. Make donations c. Open a website d. Stage events in the...

If the press release has something that everybody knows a lot about it has ______________________.

If the press release has something that everybody knows a lot about it has ______________________.  a. Visuals b. Issue recognition c. Power d....

If the press release has photography, is has __________________.

If the press release has photography, is has __________________.  a. Visuals b. Issue recognition c. Power d. Currency Answer: ...

If the press release concerns breaking news it is likely to have _______.

If the press release concerns breaking news it is likely to have _______. a. Visuals b. Issue recognition c. Power d. Currency Answer: ...

Which of the following is a component of public importance?

Which of the following is a component of public importance? a. Currency b. Good story c. Visuals d. Cultural resonance Answer: ...

Which of the following is NOT a component of public recognition?

Which of the following is NOT a component of public recognition? a. Issue recognition b. Power c. Trendiness d. Famous faces Answer: ...

Which of the following is NOT a good way to handle an unjustified customer complaint?

Which of the following is NOT a good way to handle an unjustified customer complaint? a. Appeal to their sense of fair play b. Consider a compromise c....

Getting a new customer costs ______ times as much as keeping a loyal one.

Getting a new customer costs ______ times as much as keeping a loyal one. a. 5 b. 10 c. 20 d. 30 Answer: ...

You can use AIDA to write a press release. Which of the following is not a part of AIDA?

You can use AIDA to write a press release. Which of the following is not a part of AIDA? a. Attention b. Action c. Interest d. Involvement Answer:...

Which is a modern way of achieving free ink?

Which is a modern way of achieving free ink? a. Getting the local newspaper to interview you. b. Getting you company mentioned in your local television...

Which of the following is NOT a CRM strategy?

Which of the following is NOT a CRM strategy? a. Market penetration b. Market expansion c. Market diversification d. Product expansion Answer:...

Which of the following is a typical close technique?

Which of the following is a typical close technique? a. The limited time offer (The sale ends tomorrow) b. The objective close (Why must I do in order...

Which of the following is NOT a reason personal selling so important to small businesses?

Which of the following is NOT a reason personal selling so important to small businesses? a. You can design your message to fit the customer b. You...

Which of the following is an example of unpaid advertising?

Which of the following is an example of unpaid advertising? a. Word-of-mouth b. Domain name c. Newspaper advertising d. Direct marketing Answer:...

Network advertising is also known as ________.

Network advertising is also known as ________. a. Word of mouth b. Multi-level marketing c. Public relations d. Viral marketing Answer: ...

To find your Website on search engines your should have __________

To find your Website on search engines your should have __________ a. A catchy URL b. A catchy company name c. Unique keywords and description tags d....

A message that describes your product or service exactly in about three words is known as a _____.

A message that describes your product or service exactly in about three words is known as a  _____. a. Tagline b. Advertisement c. Succinct...

Which is true about advertising?

Which is true about advertising? a. Clever ads may backfire as customers remember the ad but not the product or message. b. A fear appeal works well...

After carefully studying her target market, Frances decided to use "Golden Oldies" music in her commercial. Her target market must be ___________

After carefully studying her target market, Frances decided to use "Golden Oldies" music in her commercial. Her target market must be ___________ a....

The Bathon Brothers Farm sold only organically grown vegetables. This is an example of _____ segmentation.

The Bathon Brothers Farm sold only organically grown vegetables. This is an example of  _____ segmentation.  a. Geographic b. Demographic c....

Barry's Barber Shop specialized in men's haircuts. Barry used ______ segmentation.

Barry's Barber Shop specialized in men's haircuts. Barry used ______ segmentation.  a. Geographic b. Demographic c. Benefits sought d. It's impossible...

Baldwin Welding and Steel Fabrication decided that their market was the greater Baldwin, Illinois area. They have used ________________ segmentation.

Baldwin Welding and Steel Fabrication decided that their market was the greater Baldwin, Illinois area. They have used ________________ segmentation. a....

Why segment and target?

Why segment and target? a. To decide how to price your products b. To decide what magazines are the best places for your ads c. To adapt your product...

What is a common mistake entrepreneurs make in trying to determine their target markets?

What is a common mistake entrepreneurs make in trying to determine their target markets? a. Assuming that everyone is their target market b. Segmenting...

Which of the following questions are not usually asked in trying to determine your value proposition?

Which of the following questions are not usually asked in trying to determine your value proposition? a. Why would someone buy your product? b. What...

A value proposition is ________

A value proposition is ________ a. The same things as a unique selling point or differential advantage. b. Key to determining why your customers will...

The marketing funnel shows that it takes 1000 impressions to ________

The marketing funnel shows that it takes 1000 impressions to ________ a. Get 20 leads b. Get 20 sales c. Get 20 loyal customers d. Get 20 prospects Answer:...

Which of the following statements is true of joint ventures?

Which of the following statements is true of joint ventures?  A. It requires both partners involved to allocate revenues and expenses equally...

Partnerships through which two or more businesses combine to undertake a specific economic activity are called _____.

Partnerships through which two or more businesses combine to undertake a specific economic activity are called _____.  A. corporations B. sole...

The most highly desired form of insurance for most employees is _____.

The most highly desired form of insurance for most employees is _____.  A. life insurance B. medical insurance C. credit insurance D. disability...

The most common type of disability coverage is _____ which provides funds to the business to purchase the ownership position of a disabled partner.

The most common type of disability coverage is _____ which provides funds to the business to purchase the ownership position of a disabled partner.  A....

Which of the following is true regarding buyout insurance?

Which of the following is true regarding buyout insurance?  A. It is usually provided as a stand-alone policy. B. It is only applicable for...

___ is a form of insurance that does not accumulate any value over the contract period.

___ is a form of insurance that does not accumulate any value over the contract period.  A. Buyout insurance B. Life insurance C. Term insurance D....

____ is the most common kind of coverage on key persons of a business.

____ is the most common kind of coverage on key persons of a business.  A. Life insurance B. Health insurancev C. Dental insurance D. Credit...

Which of the following statements is true regarding credit insurance?

Which of the following statements is true regarding credit insurance?  A. It does not cover losses from credit customers not paying their bills. B....

____ repay employers for losses caused by dishonest or negligent employees.

____ repay employers for losses caused by dishonest or negligent employees.  A. Credit insurance B. Business interruption insurance C. Surety...

A _____ is an agreement with an insurance or bonding company that will pay a specified amount in the event that the entity bonded fails to comply with specified contractual requirements.

A _____ is an agreement with an insurance or bonding company that will pay a specified amount in the event that the entity bonded fails to comply with...