Why does the book devote almost a whole page to coping with negativity?
Answer: Because as an Entrepreneur, you will fail. A lot. And you will hear no more than you fail. Negativity will surround you and always be present. Therefore, being able to learn from failure, and take the negative emotions you will feel and learn how to be receptive to them, you will be able to be proactive in your next action steps, to always be improving. As a side note, be careful to not confuse constructive criticism for negativity. As Alexis Ohanian (founder of Reddit) says) "Be thankful for the constructive critics, and eat your haters for breakfast"